thenetworkone's membership tiers

A Strategy for Monetising Intellectual Property

with Actus Consulting

AI is making time abundant. Abundance kills price. So what exactly are you selling?Join us on 10th September for a free 45-minute webinar with Dan Egerton, Founder of Actus Consulting.

For decades, the agency revenue model has been simple: People × Hours × Rate. 

It worked, until it didn't. AI isn't destroying agencies. Billing hours is.

Dan will walk you through a practical strategy to shift from selling time to selling value, and finally monetise the intellectual property your business is already sitting on.

Dan will cover:

• Why the time-based model is broken and what replaces it
• How to name, codify and own your thinking as a commercial asset
• The human side of transformation, and why 70% of change programmes fail

There'll be plenty of time for questions at the end.

Getting Found by AI

The visibility tactics that work!

with Discovrd

Date: 8th October

Time: 1pm

Location: Online

We are excited to announce a new partnership with Shortlist - an awards intelligence platform built specifically for agencies, by Ben Condit who's spent 25+ years running award programmes (and racked up a 37% medal rate doing it!).

Here's the headline stat: a full award entry that used to take a lead strategist around 40 hours now takes under two. Upload your brief, and Shortlist recommends the strongest show-and-category combinations with a win-likelihood score attached - so you know where you've got a real shot before you commit the entry fee. It also drafts entries in your agency's own voice, jury-scores them against that specific show's criteria, and can even generate your press kit and video script once you've been shortlisted.

One insight from founder Ben Condit's research really stood out to us: awards juries are far more concentrated than they look -  roughly 100 people hold 40% of president and chair seats across the major global shows, with the same names reappearing year after year. The jury is more knowable than most agencies realise, and Shortlist tracks it properly, across 30+ shows and counting.

More details coming for members soon. Watch this space. Or email alice.carr@thenetworkone.com for more information.

Golden Drum - Young Winners Competition

You've seen it: budget still spending against an audience that already converted, on creative gone stale, and nobody catches it until the post-campaign report. 

That's a planning problem - research, plans and live campaigns all live in separate systems, so the numbers that would change your mind arrive after the budget's committed.

Neuravo fixes that. Give it a budget and an objective, and it generates a first plan from its predictive model the same afternoon, no implementation project, no historical data to load.

Sign up and activate by October 1st for 30 days free access.  Long enough to run a real campaign, not just a trial.

We're also opening applications for the Founding 25: the standard trial plus a personalised onboarding programme with our founder (worth $1,500), calibrated to your agency's own planning and buying history. Places limited to 25.

YOptima is a data-driven media and martech partner to marketers worldwide. They address the CMO's business growth objectives via programmatic media, growth consulting and big data analytics. 

Have any announcements or news you want to share with the rest of thenetworkone community? Please send it however small to alfie.buisson@thenetworkone.com or maddie.pluck@thenetworkone.com.